Changing the Face of Retail Shopping
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A New Way to Shop
Advanced Communication Design (ACD) and Symbol Technologies have dramatically changed the face of retail shopping with the ACD STARNavigator™ system. The ACD STARNavigator™ delivers interactive
audio and video product information to the consumer-all with a simple swipe of a bar code.
Initially rolled out to retailers of music and books, the ACD STARNavigator™ system presents a wide variety of information to shoppers, including sample audio clips, music videos, book author
interviews, as well as pricing and ordering information. Since applications are independent of the device, this flexible system can be placed just about anywhere goods are sold to provide consumers
with product and up-to-the-minute information about any bar coded merchandise-including special in-store promotions-right on the spot. And with ACD's remote automated digital media management and
distribution services, retailers can be assured that the information presented to the shopper is up-to-date and accurate.
Working with Symbol's Embedded Technology Team, ACD combined their patented content distribution technology with Symbol's SE 923 and SE 1223HP bar code scan engines to create the STARNavigator™.
The STARNavigator™ presents the shopper with an easy to use ATM-like interface that can be equipped with speakers or headphones for listening to audio files, color displays for full-motion video,
and various touchscreen and keypad options for entry and selection.
Benefits for the Retailer
The ACD system delivers a number of benefits for retailers. By enabling retailers to provide extensive product information on demand without a live sales associate, productivity of existing retail
sales personnel is greatly enhanced. Freed from answering common routine product questions, sales personnel can attend to customers with more demanding requirements or provide additional help
needed to shorten long checkout lines. The end result is better service for your customers, provided by your existing staff-no increase in staffing and overhead required. In addition, the system
can also serve as a resource for sales personnel when they are unfamiliar with a particular product, as well as a training tool for new employees.
About Advanced Communication Design
Advanced Communication Design, Inc. (ACD) is a leading global developer and manufacturer of patented, in-store interactive digital audio and video distribution systems. Founded in 1986,
ACD is headquartered in Minneapolis, Minnesota. ACD leads the marketplace offering the most advanced and reliable technology in the US, Canada, Europe, Australia, South America and Asia.
Information about ACD is available at .
About Symbol Technologies
Symbol Technologies, Inc. is a global leader in mobile data transaction systems, providing innovative customer solutions based on wireless local area networking for data and voice,
application-specific mobile computing and bar code data capture. Symbol's wireless information appliances connect the physical world of people on the move, packages, paper and shipping pallets, to
information systems and the Internet. Today, over 10 million Symbol bar code scanners, mobile computers and wireless LANs are utilized worldwide in markets ranging from retailing to transportation
and distribution logistics, manufacturing, parcel and postal delivery, government, healthcare and education. Symbol's systems and products are used to increase productivity from the factory floor
to the retail store, to the enterprise and out to the home. Information about Symbol is available at , or by telephone at +1-631-738-2400 or +1-800-722-6234.
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Features
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Benefits
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ACD's automated digital media management system
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Ensures that information presented to shopper is accurate and up-to-date
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Automated delivery of extensive on-demand product information
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Frees in-store personnel to perform more productive tasks and provide better customer service
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Symbol's unparalleled SE 1223HP and SE 923 scan engines
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Highly visible scan beam makes it easy for customers to use-even if they have never used a scanner before
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STARNavigator™ color display; headphones and speaker option
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Customer can truly sample the product prior to purchase, ensuring customer satisfactionand reducing returns
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